There are three types of people when it comes to new online marketing concepts
- Early adaptors – these are the brave people leading the charge
- Early majority – these people are willing to take a risk but it is a calculated risk
- Laggards – these people are longing for the ‘old days’ and they are critical of anything new.
People, true to our characteristics are fitting into these categories quite nicely. Considering usage statistics it’s almost impossible to believe that there are still people in the last phase as Laggards, however, there are. If your finding yourself in this Laggard category, what are you waiting for? Seriously, is there a fear to getting started? Is it about costs? Not enough resources? I’m really curious to know what is preventing you from climbing on-board.
If you haven’t started with Social media marketing yet, it’s not too late. You don’t have to change all of your marketing plans. Social media marketing is just a tactic, just a tool that you can use to get your message in front of your customers. Here are some tips to help you use this marketing tool:
- Decide what you want to accomplish, more leads, improve customer service, customer feedback on a product or service, etc.
- Where is your customer? Consumers are heavily involved on Facebook, businesses are leaning toward LinkedIn.
- What frequency makes the most sense for my customer, whatever the frequency is, stay with it. Consistency is critically important.
- What will be your Call To Action, figure this out and use it.
