It’s happening! Internet Marketing, Online Marketing, Digital Marketing, whatever you want to call it, it’s no longer an experiment, it’s now part of the marketing mix. This may be old news to many of you but did you know that advertising revenue for online grew to $20billion faster than any other media? Yup, it took online marketing only 13 years to attain 20 billion is ad revenue. In comparison, the next closest is Cable TV which took 25 years to attain the same revenue goals!
And, it’s not just the interactive industry that is noticing this, even the big guys are realizing the importance that technology is having on the marketing sector. Were you aware that Deloitte recently acquired the mobil marketing agency Ubermind? What about Accenture creating Accenture Interactive a marketing services division. Using this new division and by partnering with agencies they are racing into the digital marketing channel. The Gap between marketing and technology is blurring…and blurring fast! Everyone is racing to find the optimum model of marketing, creative and technology.
As we see the big boys moving in the direction of eliminating the gap between marketing and technology, you have to know that it is good for business and the sooner that we as small to mid-sized business start to look at the online marketing channel with a seriousness that hasn’t been offered to this channel, the better your business will perform.
